Cheap Website Promotion

It's Not Easy or Cheap To Just Flip A Station To News

July 7, 2011

by Ed Ryan

Dateline Chicago . Will Randy Michaels Flip The Loop or The Q to News? Will he flip one to some sort of spoken word format? Or does he have plan C in mind and he’s happy to allow us all to speculate and write about him until the decision is made. What role does Steve Dahl play on Randy’s team, if any, now that his contract to sit on the sidelines is set to expire? Dahl wasn’t exactly killing it in the ratings with CBS when he was let go and the success of the Disco Demolition Promotion was a lifetime ago (1979). Can another news station be built in Chicago from the ground up and can it compete and win against others already entrenched in the format? There really is only one man who can answer that question backed with the experience of running the number one revenue generating news machine in America.

Joel Oxley is the General Manager of WTOP , the most successful news station in America. In market number 9, WTOP generated an eye-popping $57 million in revenue in 2010, including $3 million on the digital side. With a home base in the nation’s capital, Oxley and his band of off-line and online reporters have a lot to talk about, much more than what Nancy Pelosi and John Boehner are doing to spend us into bankruptcy. “One of the main things we have going for us is we have really bad traffic here. We also have volatile weather, which people are always trying to keep up with.  Both of those bring a lot of people to the station.  Certainly, there is a lot of news around Washington, but a lot of what we do is local and human interest and water cooler.”

If someone were considering a flip to news, Oxley has some interesting advice. “For one thing, I would say you would be a lot better off on the FM dial. As  you know, I am a proponent of that.  Certainly what we saw, is that it’s younger, and also, we get more women by being on the FM dial.  An awful lot of our business is going in that direction.  You have to have your distribution in place.  If you don’t have the right distribution, you are not going to be successful.  A lot of people seem to forget about that.”

Piece of advice number two. Make sure people really care about what you cover. “I think it (a flip to news) can succeed if done the right way.  I think certain markets are going to work better than others. I think most of the people in the country want to be engaged and I do think there is a business there.  I also think that there are more resources to go get news than ever.  To put it in a broadcast form, I think can be done. You have to be careful going to all the town hall meetings or county meetings. While there is a place for those, they still have to be generating news that’s intersecting enough for people to want to listen to.  You’ve really got to do stuff that people care about. We try to make it so it touches as many people as possible.

There is no dearth of Affordable Website Promotion methods | Pro ...

People have to promote themselves and their ideas, whether in the online world or offline world. Even established companies, which already have a local or global presence, require round the clock website promotion for advancement of business and creating the right corporate image. In the case of those who are involved only in Internet marketing, even simple survival is not possible without proper promotion. You simply end up becoming non-existent in the online world of trading, if you cannot manage the right type of website promotion .

One good thing about website promotion is that the means through which it is achieved works out reasonably cheap. There are different types of affordable website promotion methods that site owners can use to increase the visibility of their sites and divert traffic to it. Some of the more prevalent methods are email marketing, article marketing, and communication through discussion forums.

Email marketing is one of the fastest and efficient affordable website promotion methods. Once you are able to put together an email list, write a compelling letter about your business and send it out to everyone in the list. On the subject line, remember to have some catchy title that will make the receiver open it rather than relegate it directly to the junk mail box. While the body of the mail should contain information about your business, something should be left unsaid that should arouse the curiosity of the mail recipient. Give the URL of your site at the end of the mail and request him to click there to get the remaining information.

You can make your site URL a permanent part of your email signature so that it goes out even with every personal mail as well. It will be a most affordable website promotion tactic because even with non-business and non-marketing emails, having the link there would make at least some people click on it, see your site, and spread the information.

Getting active on discussion forums is another affordable website promotion method. Sharing knowledge and information is a universal way of promoting oneself and one’s business, and Internet gives far more opportunities than the conventional media for mixing with people. There are several social networking sites across the Internet.

Ultimate Website Promotion Handbook

Cheap Web tricks!, build and promote a successful Web site without spending a dime

Viral Marketing 100 Success Secrets- Secret Strategies, Buzz Marketing Tips and Tricks, and Interactive Marketing, 100 Simple Online Campaign Principles

Streetwise low-cost web site promotion, every possible way to make your web site a success, without spending lots of money

The Poets & Writers to Guide the Book Deal