Subway Nutritional Info

ImagePower Global Green Brands Study 2011

The countries, where the poll was conducted, includes Australia, Brazil, China, France, Germany, the USA, the UK, and India, and the major brands and companies featured on the list are Starbucks (feaured once—1), Microsoft (2), IKEA (3), Dove (3), Volkswagen (2), Apple (2), Unilever (1), Kimberly-Clark (1) and Nivea (1) to name but a few, with the first place in each chart being occupied by local brands such as Subway, Amul, Alnatura, Seventh Generation and others ( The Body Shop on the British chart and Yves Rocher in the France’s chart are the only exceptions).

In general, the choice is quite predictable—over the past years, these brands have been continuing their eco-oriented strategies and unveiled a plethora of new goals and plans for delivering sustainable products for their consumers. For instance, IKEA, which appeared in the charts three times (on the 4 positions), has strong commitment to sell eco-friendly products and in its recent 2010 Sustainability report presented the Product Scorecard , the new tool, which “ will help classify the IKEA home furnishing range. It will steer us towards selecting the best possible alternatives within 11 criteria that have an impact on a product’s sustainability profile throughout its life-cycle, ” as the company states in the report. Surprisingly enough, neither Nike with its Environmental Design Apparel Tool nor PUMA , which has recently announced results of unprecedented environmental profit & loss , Coca-Cola and PepsiCo with their numerous projects revolving around environmental activity are not mentioned on the lists.

Apparel brands were left out of the charts, with personal care, grocery and household products being the leading industries across the eight lists with a few technology and automobile leaders. The study reveals a number of outlooks regarding people’s choice, such as attitude towards green advertising (French respondents turn to be the most skeptical ones—42% of them trust this kind of adverts, while 86% Brazilian and 82% Chinese consumers say that these ads help them make more informed purchase decisions). According to the study, respondents in all markets also plan to buy more green auto and tech sector products and in general won’t spend more on grocery and household products in the coming year, but now these two categories top the list of most purchased goods. In other words, there’s a shift from less expensive goods like food to more expensive ones such as cars, and it proves the fact that consumers now have a stronger belief in green technologies and are ready to pay more buying hybrid and electric vehicles and tech products that help do good to nature.